MTICS

Another important factor is as the machine of the cultural industry if it organizes and it controls the individual: it emphasizes the effectiveness of its products, it determines the consumption, instead of disponibilizar and giving autonomy to the consumer. In such a way, it desconstri the personality of the individuals and impose it behaviors spread out through mass measured. Adornment neglects when attributing that the individuals in its totality are puppets, dominated and manipulated, forgetting that the people have reserves and discernimentos. The development of the technique instead of being a way of emancipation them individuals, acts as domination instrument. The industrial society possesss marcantes characteristics, as rational and standardized action, from science. Thus, costuma to say that the market produces public for its merchandises and not opposing it, on account of this planning. These evidences are corroborated with the liberal capitalist ideology (individual). The cultural industry imposes ' ' products prontos' ' , without the necessity that the individual needs to reason very to understand them, contributing for the maintenance and domination on the part of the system (Horkheimer? Adornment).

The messages spread out for mass measured are the consequence of the information and the interests of the ruling classes. Adornment perceived something recurrent in the current days: programs that search the reaction of the public, with the espetacularizao of the images, that beiram the mediocrity and the poverty of the content. MERCHANDISE CULTURE Adornment analyzes that medias as the radio and the cinema had lost its value of art, its basic function to satisfy the system capitalist, submitting it its sponsors and, thus, emptying and empobrecendo its content. It makes responsible the cultural industry for the repetitive and needy production, what it causes the rejection of the consumers. The advertising acts as a reinforcement of the values and the ideology, masked for cultural goods. One of the used mechanisms advertising executives is the repetition, to make familiar and to stimulate the consumption.

This work comes based in my monograph where the main subject tells a study of field carried through in the APAE of the city of American who had as main focus to below evaluate the apredizado degree of of some specific blows of the capoeira and the final result sera told: 7. RESULTS AND QUARREL. The results gotten to the ending of the first session of evaluations can in informing some interesting data to them how much to the level of learning of our population, that will be described below in this item, in tables elaborated in the program Microsoft Office Excel. How much to the levels of learning considered in the methodology, we can in common observe independent of the age or injury of our pupils certain difficulty of assimilation of some movements, this evaluation this based in the test using marking (x) of the ground. (Table.

1). alunoGingCocorinhQueixadMarteloPonteira the -100001 the -233000 the -321000 the -434333 the -533000 the -643000 the -723122 the -834333 *Tabela? 1. Table of Results of the blows of the capoeira. (initial evaluation) Movements as ginga that they give base for the essence of the capoeira, and all the introduction to the too much blows, had gotten a development relatively similar, where a pupil did not carry through the movement, two had carried through of advanced form, and five had reached initial levels in the task (Graphical 1). Using the same methodology proposal in the first test and in view of the difficulty of assimilation of the pupils in question the following evaluations had been made. alunoGingCocorinhQueixadMarteloPonteira the -100000 the -244344 the -334034 the -444434 the -533030 the -634034 the -733223 the -834333 *Tabela? 1. Table of Results of the blows of the capoeira. (final evaluation) Compared with the first graph the second evaluation it kept some similarities in relation to the first one, and always having as base ginga a pupil did not obtain carries through it, three pupils had carried through of advanced form and two had reached the initial level of the task.