When it comes to AdWords campaigns, one of the most important and difficult to master, is the proper selection of keywords that will rotate the hood. We know that advertising through Google can become a double-edged weapon, since if it is not properly configured, it could become an indent constant money without help you increase your sales by Internet. The solution to this, is the proper selection of keywords. The appropriate key words will bring you what is called targetted visitors, i.e. visitors with a high probability of closing the purchase proposal or perform the desired call-to-action. In addition, changes in the most popular key words or with higher volume search alert it variations on the demands of their consumers, or in the market, immediately, giving you the possibility to get an appreciable distance their consumers. The successful analysis of the key words, you psoibilitara find out what motivates your customers, giving also the opportunity to adapt their offer to what they demand.
The first step requires unsophisticated tools: pen and paper. Enter all the key words that best represent the ultimate goal of your site or product that sells. Do so freely and without restrictions. Later, we will work to reduce this list of successful way. The timely question you will be is if who seeks this information reflected by that keyword in Google can find on your site an appropriate response. For example, if you promote apartments for rent in Barcelona, probably not interested the audience looking apartments to buy in Barcelona, that perhaps their potential customers are tourists, students, professionals, or anyone who needs a temporary housing in that city. If your page is published when someone searches for apartments to buy, it is likely that your click through rate, or rate of access (how many users actually click on your link) is very low; and those that are actually accessing your site will abandon immediately to not find what they wanted specifically (increasing their bounce rates, and forcing him to pay for a totally ineffective advertising).
The next step is to search for these keywords in Google and take note of the amount of ads that there is so much at the top in the right column. A large number of advertisers will result key words more expensive, there are a greater number of competitors trying to reach first place in the list of warnings. A good mix of keywords appropriate for a campaign of Google should include some of these more expensive words, but also a good amount of keywords with fewer advertisers. These keywords will be cheaper, allowing him to reach first with little investment. They could become a real treasure, bypassing traffic qualified perhaps in greater numbers than more popular keywords. In conclusion, hire a basic Google online marketing campaign, and now await the results. The test of trial and error is the foolproof method they will be telling you which keywords are appropriate for your page, in terms of conversions. But this phase of the process requires constant monitoring, and perhaps the most laborious of all, although essential to stop wasting money on Adwords.