B2C B2C is the abbreviation for the term Business-to-Consumer ( “Consumer Business” in English). Pronounced bi . Your . If . B2C refers to the strategy to develop commercial enterprises to go directly to the customer or end user. An example of a B2C transaction may be buying a pair of shoes in a shoe neighborhood, by an individual. However, all transactions necessary to bring that pair of shoes is available for sale in the shop-purchase of the skin, sole, laces, etc.. and the sale of shoes from manufacturer to retailer, are part of what is called B2B or Business-to-Business ( “business to business” in English). Despite the broad sense of the term B2C, in practice, usually refers to virtual platforms used for reporting electronic commerce firms (sellers) with individuals (buyers). Therefore, the most frequently used is “B2C eCommerce ‘
