Google offers Adwords, can here pay so that its site is when they put certain key words in his motors search. The secret to use Adwords is not to try with very popular words. Instead of that, which must do is to look for similar key words that they even describe to his Web site, but that are much less frequent. It will much less cost to bet by these key words and will be able to extend his money for other words, obtaining therefore a gangue. Bloging is another excellent way to direct to traffic to its Web site. In order to remove the maximum benefit from this technique, blog must be lodged in the same Web site that the one of the page of sales, which connects to its program of affiliates.
Once established, everything what must do is to fill his blog with content of high quality. I recommend to him to write its own content that is related specifically to its program of affiliates and or products. When it has the content, it will need to publish its content Web in format RSS in so many motors search of blog as it can. This will cause that his blog is exposed to others webmasters so that they use like content in his Web sites. With this both parts they win, webmasters have content of quality in his Web sites, increasing therefore the value of his sites, and you obtain traffic that goes directed directly to its site. This makes the connection URL that it properly placed underneath his name after to write blog. That means that its connection is in a content of blog that is in thousands of Web sites. No only people do click in those links, but also Google notices those connections that go towards you and you think that he is popular, awarding it thus with a stop Page Rank.